Hotjar
Heatmaps, replays, and surveys to see why users drop off
Editor's take
Worth trying if you need qualitative context for funnel metrics — Hotjar combines heatmaps, session replays, and AI survey tools to surface usability issues quickly. Best suited for product and UX teams that can add the tracking snippet and set privacy controls.
Pros and cons
What works
- All-in-one: heatmaps, session recordings, surveys, and a feedback widget accessible after installing a single tracking snippet.
- AI-assisted analysis: one-click replay summaries and AI-generated survey questions/summaries reduce manual review time.
- Integrations: direct connectors for Google Analytics, HubSpot, and Optimizely let teams link qualitative insights to campaign and experiment data.
What to watch
- Requires installing a tracking snippet and configuring privacy/consent settings to capture recordings and surveys.
Try It Like This
- 1 Diagnose checkout drop-off
Add Hotjar's tracking snippet to your site → open Funnels and Heatmaps for the checkout pages to spot where users stop scrolling or click away → watch session replays around the drop-off and read the one-click replay summary to surface confusion or bugs.
- 2 Validate new onboarding flow
Embed the snippet on the onboarding URLs and enable recordings → launch an on-page survey from a template that asks new users about clarity and expectations → review recordings, heatmaps, and AI-generated survey summaries to confirm whether users complete each step smoothly.
- 3 Choose winning A/B landing page
Connect Hotjar with Optimizely and tag variants in Hotjar → collect heatmaps and session recordings for each variant while Optimizely measures conversion → correlate qualitative feedback and recordings with Optimizely results to pick the variant with fewer usability issues.
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- 4 Collect product feedback on a prototype
Embed Hotjar's feedback widget on a public prototype or staging site → invite users to leave comments and optionally start a short survey from one of the 40+ templates → read feedback alongside replays and heatmaps to prioritize UX fixes.
- 5 Tie qualitative insights to marketing campaigns
Instrument campaign landing pages with the tracking snippet and connect Google Analytics or HubSpot → use heatmaps and recordings to see how campaign visitors behave differently from organic users → use Hotjar's AI-generated summaries to quickly report patterns to marketing and refine campaign creative.
Key Features
- Add the tracking snippet → get click, move, and scroll heatmaps for every page
- Press play on a session → one-click summary highlights confusion, bugs, and drop-offs
- Launch a survey from 40+ templates → collect responses fast with AI-generated questions and summaries
- Embed a feedback widget on site or prototypes → capture unfiltered comments alongside recordings and heatmaps
- Connect Google Analytics, HubSpot, or Optimizely → tie qualitative insights to campaigns and experiments
Use Cases
- An ecommerce product manager diagnosing a checkout drop-off by pairing funnel data with replays and heatmaps
- A UX researcher validating a new onboarding flow by running an on-page survey and reviewing session highlights
- A marketing lead A/B testing landing pages in Optimizely while using Hotjar feedback to choose the winning variant
Getting Started
- 1 Sign up via the Get started free link on Hotjar (now Contentsquare).
- 2 Install the tracking snippet or add it via your tag manager.
- 3 Open your first heatmap and watch initial session replays to spot quick wins.
About
Install a snippet and watch real sessions, capture heatmaps, and run surveys in one place. Product and UX teams use it to spot drop-offs, collect on-page feedback, and connect findings with tools like Google Analytics, HubSpot, and Optimizely. Standout: an AI survey generator and one-click replay summaries that cut analysis time.
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FAQ
What platforms is Hotjar available on?
Available on Web.
Does Hotjar support Korean?
Korean is not currently supported.