Maze

Run prototype tests, interviews, and surveys with AI analysis

Freemium Some setup needed Web

About

Create studies for prototypes, live sites, and interviews, then let AI compile findings into reports and clips. UX researchers, designers, and PMs use it to validate concepts, run usability tests, and analyze feedback without juggling multiple tools. Notable perks include AI moderation, automated reports, and smooth Figma handoff for prototype testing.

Editor's Take

Worth trying if you run multi-method UX research and want faster handoffs: Maze centralizes prototype, website, interview, and mobile tests and delivers AI-compiled reports and clips that speed stakeholder sharing.

Key Features

Import a Figma prototype → run unmoderated Prototype Testing and collect task feedback
Schedule a Moderated Interview → AI Moderator generates notes and key takeaways automatically
Share a Live Website test link → capture user feedback on real pages before shipping
Set up Mobile Testing → gather device-specific feedback on flows and interactions
Finish a study → get Automated Reports with shareable insights and Video Clips

Use Cases

A UX researcher running five unmoderated prototype tests before a sprint review to validate navigation changes
A product manager testing a new pricing page with live website tasks to pinpoint drop-off content
A designer conducting moderated interviews to prioritize which concept resonates for the next release

Try It Like This

1
Validate prototype navigation before sprint
A UX researcher running a prototype usability study for an upcoming sprint → sign up and import the Figma prototype into Maze, then set up 5 unmoderated tasks with success/failure metrics → launch the test, collect task completion data and qualitative feedback, and finish the study to get an automated report and highlight clips for the team.
2
Test a live pricing page for drop-off points
A product manager testing a live pricing page for conversion optimization → create a website test and add specific tasks (find price, compare plans) then share the live test link with recruited participants → review quantitative task metrics alongside recorded session clips and the AI-generated takeaways to identify copy or layout causing drop-off.
3
Run moderated interviews with AI assistance
A designer running moderated interviews to choose between concepts → schedule moderated sessions in Maze and let the AI moderator prepare prompts and note-taking structure → conduct interviews, then use the generated notes and key takeaways to prioritize which concept to iterate on.
4
Collect mobile-specific usability feedback
A researcher validating mobile flows before release → set up a mobile test targeting device types and import mobile prototypes or link live mobile pages → gather device-specific interactions and watch video clips plus the automated summary to surface UI issues tied to particular devices.
5
Synthesize usability findings for stakeholders
A student preparing a research deliverable from multiple tests → compile results from several Maze studies (prototype, website, and interview) into one view, then finish each study to produce automated reports and exportable clips → combine the AI-compiled findings and metrics into a presentation or handoff for development.

Pros & Cons

Pros

Seamless Figma integration lets teams import prototypes directly for unmoderated prototype testing, reducing handoff friction.
Automated reports and shareable video clips produce ready-to-present findings without manual synthesis.
Supports multiple study types (prototype testing, moderated interviews, live website tests, and mobile testing) in one platform, so teams can centralize different research methods.

Cons

Some reviewers note alternatives (e.g., UXtweak) offer more advanced mobile testing and could be more cost-efficient for certain workflows and participant sourcing.

Getting Started

1 Sign up at maze.co and create a new project.
2 Choose a study type (prototype, interview, or live site) and add your tasks or script.
3 Publish the study and open the AI-generated report to review early insights within minutes.